Client: “Can you make the headline semi-bold?”
Client: “Yes. Bold is too bold and unbold isn’t bold enough. I think it needs to be semi-bold.”
Me: “… I can bold every other letter.”
Client: “I don’t need to know the technical details, as long as it’s semi-bold.”
What the shit. The client is wrong in this one and the designer isn’t. What a moron designer!
Although I like this invite, I’m incredibly sick of that font. It’s everywhere!